Kayla lewis
illustrator & designer
Design
Projects
Marketing materials and social content, all made exclusively for Libra Shops and Valley Truck & Tractor, respectively.
Blog Content
Supporting designs to go along with blog pieces that act as article headers, and to be used as seamless ‘carousel’ instagram posts to drive traffic back to the blog.
Branding
Using instagram’s story feature to push brand aesthetics and values by showing who we are, what we offer, and using lifestyle content to elevate the brand.
Promotional Marketing
Designing flexible, yet consistent marketing graphics to promote rewards club sign ups and perks, and ongoing promotions.
Lifestyle Content Marketing
Content created to drive engagement: providing users knowledge within the industry and its related interests, pushing brand partnerships, and using stories to drive sales.
In-Store Collateral
Physical marketing material for rewards programs, and gift tags as a part of a holiday campaign.
Layout Design
Monthly internal magazine sharing department-specific updates, company news, healthy and safety information, and promotes community.
Social Posts
Showcasing the dealer's line of equipment with a focus on what sets this dealership apart: who we are and what we value
Merchandising & Event Banners
Physical marketing materials to drive eCommerce traffic; drive traffic to event booth
Event Publicity
In addition to the organizing and planning of this event, I designed a media package to send to vendors that included flyers, handout, social feed posts, email headers and copywriting
Postcards & Handouts
Physical marketing material for program sign ups, and direct mailers